ABOUT

SIMSIM is a “we see you” to those who have carved their own path, who exist between cultures, who don’t conform to the labels the world tries to place on them. It’s for the unconventional, the in-between, the ones who embrace their otherness with pride.

Rooted in heritage and individuality, SIMSIM creates one-of-a-kind statement pieces — designed to spark conversation, connection, and confidence.

The name SIMSIM is personal —  an homage to my mother, who nurtured my love of fashion and instilled in me a strong sense of self and a refusal to blend in. She celebrated what made us different instead of pushing us to assimilate, teaching me that standing out is a strength. As a third-culture kid, that lesson shaped me — and now, it shapes SIMSIM.

This is more than a brand; it’s a celebration of identity, culture, and the beauty of being distinct. 

Welcome to SIMSIM.